Elle (magazine)

src: non-format.com

Elle is a worldwide lifestyle magazine of French origin that focuses on fashion, beauty, health, and entertainment. It was founded in 1945 by Pierre Lazareff and his wife Hélène Gordon. The title, in French, means "she" or "her."

Video Elle (magazine)

History

Elle was founded in France in 1945. In the 1960s, it was considered to "not so much reflect fashion as decree it," with 800,000 loyal readers and a then famous slogan: "Si elle lit, elle lit Elle (If she reads, she reads Elle)". Hachette magazines, which included Elle, were purchased by Daniel Filipacchi and Jean-Luc Lagardère.

Hachette began pushing Elle outside of Europe in 1985, beginning with the United States. As of 1991, the magazine's sales were in decline in the U.S. The Chinese version of the magazine was published in 1988. It was the first four-color fashion magazine offered in China, with Patricia Wang as its first editor. It was to be used as an information and educational tool for the opening of the Chinese textile market.

Elle.com was launched in 2007. In 2011, The Hearst Corporation reached a deal to purchase Elle Magazine from Lagardére. The deal meant Hearst then had the right to publish Elle in 15 countries, including the United Kingdom, Italy, Spain, Russia and Ukraine. Lagardére, which struggled in the international market in the 2000's, retained the rights to the French edition and would collect royalties from the international editions.

Elle printed special collectors' covers for their September 2016 issue, and one of them featured Hari Nef, which was the first time an openly transgender woman had been on the cover of a major commercial British magazine.

Editors in chief

Elle's editors have included Jean-Dominique Bauby, who became known for writing a book after suffering almost total paralysis and Robbie Myers. In September 2017, it was announced that Roberta Myers was stepping down from the role of editor-in-chief, position she held since 2000, stating through a memo to the staff that "I want to spend the next seasons as available to my children as I can be, and so I take my leave of Elle now". A day later of the announcement, it was reported that Nina Garcia, creative director of Marie Claire was appointed as the new editor-in-chief effective September 18.

Maps Elle (magazine)

Operations

Elle is the world's largest fashion magazine, with 43 international editions in over 60 countries. Technologically speaking, the Elle brand is a global network encompassing over 33 websites. Subscriptions account for 73 percent of readers. There are 33 Elle websites globally, which collectively attract over 25 million unique visitors and 370 million page views per month. The magazine reaches over 69 million readers. The vast majority (82 percent) of Elle's audience are women between the ages of 18 and 49. Its readers have a median age of 34.7 years. Forty percent of the readers are single, and the median household income is $69,973. "Our readers are young enough to think about life as an adventure and old enough to have the means to live it", said Roberta Myers, editor in chief.

The first international edition of Elle was launched in Japan in 1969. Then, its U.S. and UK editions were launched in 1985. Next year, the magazine was first published in Spain. In 1987, Elle began to be published in Hong Kong and Italy. In 1988, the magazine was launched in six countries, namely Germany, Brazil, China, Sweden, Greece and Portugal. Next year it was first published in the Netherlands and Quebec. In 1990, the magazine was started in Australia and Taiwan. Its Russian edition, published monthly, was launched in 1996.

Elle is owned by the Lagardère Group of France. It is published in the U.S. and the UK by Hearst Magazines, in Canada by TVA Group, in Brazil by Grupo Editora Abril, in Mexico by Grupo Expansión, in Argentina by Grupo Clarín, in Singapore by Mediacorp, in Serbia/Croatia by Adria Media, in Turkey by Do?an Burda Magazine, in Germany by Hubert Burda Media, and in Romania by Ringier. In China, the publisher is Shanghai Translation Publishing House. and in India its owned and published by Ogaan Publications Pvt. Ltd As an international magazine, Elle has its headquarters in Paris as well as licensed publishers in New York City, London, Toronto, Mexico City, South Africa, Istanbul, São Paulo, Rio de Janeiro, Brussels, Tokyo, Warsaw, Belgrade, Oslo, Helsinki, Bucharest, Athens, Delhi, Madrid, Milan, Munich, Jakarta, Kiev, Kuala Lumpur, and other cities.

In December 2013, Elle hired Randy Minor as design director.

In November 2016, ELLE Canada promoted Vanessa Craft to Editor in Chief, making her the first black woman at the helm of an ELLE magazine globally.